More Pleasant and Beneficial – Products with Added Value
A product with added value. This phrase is likely familiar to everyone. For some, it is associated with value-added tax, while for others, it is the reason to choose this product or service over another. In today's oversaturated market, it is truly difficult to imagine a good, memorable product offered without any added value. We don't just buy bread. We buy the healthiest bread, rich in fiber and vitamins. We buy a smartphone with the best camera. And we buy a mattress that envelops us like a soft cloud. Without these added values, the selection criteria would likely be entirely different, and we wouldn't even learn about many useful things.
Responsible Parties Care for the Customer
Computer programs cannot be sprinkled with a pinch of spices or given a captivating aroma. However, they can be made more appealing to potential customers through various additional services. This is especially necessary when there are plenty of similar products on the market. And this is exactly what IT companies do. Buyers of one program are gifted another, offered unique product personalization options, provided training, and more. While it may seem that this is done with one goal in mind—to sell as much as possible—in reality, added value tells much more about the brand. If a company is willing to dedicate its time and additional resources to customers, it means it won't be indifferent when the customer needs technical support for the purchased program or advice on using the digital tool more effectively.
If a brand doesn't care about the added value of its product, it likely means that collaboration and communication end with the purchase. From then on, everyone is left to fend for themselves.
Education as Value
Users of the accounting and business management system Jumis are well aware of our added value. These include regular training, always available customer support, and very quick implementation of new legislative requirements in the program.
Since 2004, we have been organizing "Accountants' Afternoons," where we gather hundreds of accounting specialists and talk about new opportunities and trends in the industry. Since Jumis was created, we have organized 60 such events, and we were among the first to offer the possibility to attend them not only in person but also remotely. This happened back in 2011, and since then, 28 Accountants' Afternoons have been available online. In 2010, we also started organizing e-seminars about Jumis's latest features, tax changes, and other current topics. The number of live seminars organized has now reached 56, and there will be more, as we organize at least 4 webinars annually.
We have not only invited accountants to visit us but have also visited clients ourselves. From 2006 to 2009, we organized 16 regional outreach seminars in various locations across Latvia. Jumis users have been able to gain knowledge at a large conference "For a Smart Accountant," an outdoor event "Golden Jumis," and two conferences for business leaders. The total number of organized events has already approached one and a half hundred—136.
Jumis events gather a very large audience. Accountants' Afternoons were attended in person by an average of 350 people, while the largest number of participants at an event exceeded 1100.
For Work and Leisure
Our seminars feature recognized lecturers among accountants—certified auditors Sandra Dzerele, Ieva Liepiņa, and Nelda Janoviča, certified tax consultants Ilze Birzniece and Dana Muceniece, LRGA board members and acknowledged specialists in their field Ilze Palmbaha-Zvirbule and Lilita Beķere, lawyer Kaspars Rācenājs, HR specialist Ieva Kalve, employees of VID and FM, as well as other professionals in their respective fields.
In other words, we strive to provide clients with all the necessary information for successful work in today's ever-changing business environment. Jumis users receive an annual "Accountants' Calendar" with thematically selected added value. Sometimes these are puzzles, other times exercises for the eyes and hands or coloring/drawing sheets for relaxation. And we are not shy to remind our clients that life is more than just work. Therefore, in 2019, we organized a very well-received competition about accountants' hobbies.
Customer opinions and actions suggest that they have appreciated the added value of the product and choose accounting programs based on several criteria. In a survey conducted last autumn, we found that even small businesses no longer focus solely on the lowest price. Costs are the most important criterion for only 26% of respondents.